All Animals is the award winning membership magazine of The Humane Society of the United States (The HSUS). The magazine tells the story of The HSUS and the broader animal protection movement using compelling imagery and editorial that help to inspire action.
I collaborate with designers and editorial staff to design engaging feature layouts and covers. I work closely with photographers to organize and art direct photo shoots for a variety of departments throughout the publication.
I also design supplemental pieces for the magazine, such as advertisements, direct mail and media kits. The media kit featured here is used by the advertising reps to promote the magazine and bring in new advertisers.
Recognition 2016 Ozzie Honorable Mention for Overall Design, FOLIO Awards 2016 Eddie Honorable Mention for Overall Editorial, FOLIO Awards 2015 Ozzie for Cover Design, FOLIO Awards 2015 Eddie for a Single Article, FOLIO Awards 2014 Ozzie Honorable Mention for Overall Design, FOLIO Awards 2014 Award of Excellence for Overall Design, The Communicator Awards 2014 Bronze for Best Nonprofit Publication, Content Marketing Awards
Better, Faster, Stronger, Kinder is a feature from the September-October 2015 issue of All Animals magazine. It examines how an NFL player, a former hockey star, an extreme rock climber, an ultra marathoner and a martial arts champion flex their muscles to fight for animals.
Recognition 2016 Gold ADDY, AAF-Greater Frederick 2016 Ozzie Honorable Mention for Feature Design, FOLIO Awards
Protect Wonderland is a feature I designed for the July-August 2016 issue of All Animals magazine. The article focuses on Yellowstone's grizzly bears and how a plan to remove them from the endangered species list could open the door to trophy hunting, putting them back at risk.
Taking inspiration from the 1930s WPA National Park posters, I collaborated with Shaina Colvin to illustrate the opening spread, which doubles as a pull out poster. I also created several graphics and a range map that are used throughout the feature.
An Unprejudiced Heart
The Tale of an Unprejudiced Heart is a feature I designed from the January-February 2015 issue of All Animals. Actor James Cromwell shares how his role in the film Babe, which celebrated its 20th anniversary in 2015, continues to inspire compassion for animals. Additionally, this feature was supplemented by an editorial spread that highlighted vegan bacon products.
I traveled to an animal sanctuary in upstate New York to provide art direction for the portrait shots of James Cromwell. Photographs from the photo shoot were used on the cover, throughout the feature, and for various web promotions. In addition to the portrait shoot, I provided art direction for the food photography used for the vegan bacon portion of the editorial.
Credits Art Direction and Design: Jenn Laumann Photography: Meredith Lee
Recognition 2015 Ozzie Honorable Mention for Feature Design, FOLIO
The Vanishing is a feature from the January-February 2016 issue of All Animals magazine. The article takes an in-depth look at the senseless sport of trophy hunting—a cruel, twisted practice that devastates populations of threatened and endangered animals.
In addition to the conceptual opening spread, I also created five custom infographics that show the number of Africa's "Big 5" animals that have been trophy hunted from 2005 to 2014.
Recognition Silver ADDY 2016, AAF-Greater Frederick
Wolves in the Wild
Wolves in the Wildis a feature from the September-October 2014 issue of All Animals magazine. The article goes into depth about the family bonds, intelligence, and intricate communications of gray wolves.
Be Kind. Be Beautiful
Be kind. Be beautiful. is a short feature from the September-October 2016 issue of All Animals magazine. The spread highlights beauty products that have not been tested on animals.
I set up and art directed all of the product photography for this feature. In addition to the products for this feature, I also directed photography for DIY facial scrubs that were used in the Humane Living section of the magazine.
Credits Art Direction and Design: Jenn Laumann Photography: Amie Chou
Humane Society University Brochure
This double gate fold brochure is an admissions piece for Humane Society University. The brochure highlights the two schools and gives details about the subject areas offered by the university. Information about the faculty, class sizes, and average costs are also included throughout the brochure.
Kind News is The Humane Society of the United State's bi-monthly youth magazine. Distributed in classrooms across the country, the magazine publishes three editions for grades K-2, 3-4 and 5-6. Kind News encourages youth to coexist humanely with animals, celebrate the human-animal bond and become active in efforts to help protect animals.
I currently serve as the art director for Kind News and was the lead designer from 2012-2014. The magazine utilizes bright colors and engaging layouts to capture the interests of young readers.
I have worked directly with many talented illustrators on various editorial projects in both Kind News and All Animals magazines. I provide art direction for these illustrations, ensuring they properly represent the article and fit within the perameters of the layout.
All Animals, the membership magazine of The Humane Society of the United States (The HSUS), supplemented its print publication with an iPad edition from 2013–2016. The content was shared between the two editions and the digital version included interactive features such as slideshows, animations, videos, and sound clips.
I managed the iPad edition, provided art direction for the design and oversaw the production. Layouts were created using Adobe DPS technology and published to the Apple Newsstand bi-monthly.
Each year The HSUS's annual report focuses on the key accomplishments of that year and what the organization is going to focus on in the coming year.
Recognition 2014 Award of Excellence for Overall Design, The Communicator Awards 2012 Award of Excellence for Overall Design, The Communicator Awards
School of Rock
I collaborated with Matt Laumann to create the poster design for the 2014 AAF-Greater Frederick student ADDY Awards. Posters were screen printed using metallic ink on four different French Paper stocks.
Recognition 2015 Silver ADDY, AAF-Greater Frederick
Love + Art
My husband, Matt Laumann, and I met in a foundation level drawing class in college. We used this point from our past as our inspiration to develop a series of collateral for our wedding. We mailed guests a custom, laser engraved pencil as part of our save the date and each subsequent collateral piece utilized the pencil in some way.
The invitation folded out to a 12"x18" poster and contained an illustrated connect-the-dots portrait of us. On the RSVP cards, we asked guests to draw (or write) a message, which we displayed at the wedding reception. Lastly, the thank you cards featured an intricate maze that spelled "Thanks" once finished. At the wedding, guests helped put the finishing touches on our pencil illustrated guestbook poster by applying their fingerprints.
Recognition Gold ADDY 2013, AAF-Greater Frederick HOW Promotion Design Awards 2013 Featured in Design Funny 2015